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Les directions commerciales accélèrent la transformation digitale ... -...
Le digital s’impose aujourd’hui comme une réalité quotidienne pour les Directions Commerciales, avec le double enjeu de proposer à leurs clients unSee it on Scoop.it, via Technologie Marketing Strategie
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In 1975, this Kodak employee invented the digital camera. His bosses made him...
“In 1975, 26-year old Kodak engineer Steve Sasson presented his prototype digital camera to the company’s technical, marketing and business development departments. The latter two hated it.”See it on...
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Dans la main, un mouchard de poche
“ Les experts du projet Mobilitics se sont penchés sur les pratiques de Google : la géolocalisation lui permet de récolter un nombre astronomique de données. Les utilisateurs n’y voient que du feu.”See...
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Search for Immortality: Google Says Humans Could Live to be 500 Years Old
Google has invested in taxi firms, smart thermostats and even artificial intelligence but it is also setting its sights on immortality - or at least increasing our lives five-fold. In an interview with...
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Why lean is the future of content marketing
You've heard it before: you need a content strategy. But how can you make it impacting without huge budgets and resources? See it on Scoop.it, via Technologie Marketing Strategie
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23 Free eBooks on Blogging and Content Marketing | NOUPE
“Should you be among those who'd like to get started with blogging, and really mean it, you'll certainly be happy to get one tip or another first-hand from”See it on Scoop.it, via Technologie Marketing...
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How to Effectively Brand Yourself -- Regardless of Your Budget
“ A brand is not just a logo; it's a reputation. It's a way to attract and communicate with your audience. Because people are often exposed to your brand before actually interacting or doing business...
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Veille : et si vous passiez à l'anticipation ?
“ La veille prépare l'avenir et réduit la marge d'incertitude.”See it on Scoop.it, via Technologie Marketing Strategie
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Les 5 étapes clés pour réussir une démarche d’IE dans une TPE -
“ Ce billet a été rédigé par Christelle Urvoy et Valérie Bouquet que nous avons invitées à nous éclairer sur le concept d’intelligence économique dont”See it on Scoop.it, via Technologie Marketing...
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Intelligence économique et innovation : le grand défi – Entreprendre.fr
“ RT @DefStrategie: Intelligence économique et innovation : le grand défi via @info_et_savoir #IE http://t.co/z69KglOQoe”;See it on Scoop.it, via Technologie Marketing Strategie
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Le Big Data est-il polluant ?
“ Du commerce à l’énergie, en passant par la finance, la santé, le transport, la culture… et même la science, les données numériques représentent pour beaucoup...”See it on Scoop.it, via Technologie...
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5 Things to Know About Customer Experience Journey Mapping ...
“In the never-ending quest to deliver service excellence, the concept of “Journey Mapping” has become a popular tool for gaining a deeper understanding of the customer experience. A journey map is,...
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18 Tools for Better Content Creation: Improve Your Writing with Less Effort
In order to create a high volume of high quality content, you need to be as efficient as possible. If you use the right tools, you can create better content and more content and do it with ease. That’s...
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FinTech 101, un site pour combler les lacunes des banquiers traditionnels
“ Alors que le secteur des FinTech est en plein essor, le manque de connaissances sinon de compétences nouvelles du côté des banquiers traditionnels et autres cadres dirigeants inquiète les...
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Five Questions Every Social Marketer Should Answer - Smarter With Gartner
“ Social marketers can inform and optimize the customer experience by asking and answering five focused questions.”See it on Scoop.it, via Technologie Marketing Strategie
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3 Key Marketing Best Practice Takeaways for Aligning Your Sales Team
“ How to get your sellers thinking more like marketers with these 3 marketing best practices”See it on Scoop.it, via Technologie Marketing Strategie
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How To Create The Perfect Call To Action
Stop giving flimsy excuses for your lack of an effective call to action. Now’s the time to focus visitors on simple and effective call to actions that will boost conversions and establish you as an...
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Email Marketing 101: How to determine the right email content for your...
“How can you avoid being a pain in a customer's inbox? The answer is in targeting your content. It is one of the most important, and sometimes underutilized,”See it on Scoop.it, via Technologie...
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Hot Sheet: 49 genius tips to write emails that convert (starting today)
Are you ready to stop sending boring emails that don't convert? Here are 49 proven techniques to help you be more persuasive in your emails. Think of this as your personal email marketing "hot sheet."...
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An Email Marketing Funnel For Planning Your Subscriber’s Journey -...
“Download our awesome email marketing funnel and learn exactly how the customer journey looks. Get your email marketing game on!”See it on Scoop.it, via Technologie Marketing Strategie
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